Creative, Art director, full time dreamer,
motor-sport enthusiast, photography lover.

When I was a kid I dreamed about creating things, I dreamed about making things that would change people’s perception about something.

Over 10 years ago, I was still a kid when I started on my first design role. During all those years, Photoshop has released over 11 different versions, hundreds of new software were launched, the internet became part of our life and advertising now has to be much more then a simple advert.

I don’t believe in below the line, above the line or through the line. I believe in good advertising. Real life experiences targeted to specific groups, triggering an emotional connection and changing consumer’s perception to a product or brand.

Having my background in design, I believe in creating campaigns that go beyond the visual aspect, it has to be perfectly crafted through different disciplines to the needs of the audience. It has to improve their life, even if it is only while they experience it.

Want to know more about
my professional experience?

Check out my LinkedIn or
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