THE WEB EXPERIENCE


THE ONLINE ADVERTISING

  • Jaguar – Innovation Lab

    Innovation Lab - Web Special

  • Jaguar – Innovation Lab

    OLA - Rich MPU

  • Jaguar – Innovation Lab

    OLA - Interactive Pushdown

Jaguar – Innovation Lab

2015

THE BRIEF

Change general perceptions about Jaguar’s Technology  from outdated to cutting edge, highlighting the some of the key features pioneered by Jaguar.

THE INSIGHT

Grab attention from a younger audience by continuing our Good To Be Bad story and introducing our boffin. The idea was to present our boffin as the brain of our villains – the real brain behind the every Jaguar.

 

THE WORK

The Innovation Lab was a soft landing digital experience that continued that conversation started by the TVC, diving users deeper into the subject of what makes a Jaguar a great car. We demonstrated everything from our unique aluminium monocoque to how we stress test our cars to make sure they are up for the job.

An online advertising global toolkit was created to intrigue users, directing them to our digital Innovation Lab.

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