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Jaguar – XF Social films

2017

THE BRIEF

Demonstrate how the class-leading light weight Jaguar XF is no ordinary business.

THE INSIGHT

To demonstrate how the new Jaguar XF is lighter than the competition, we removed all the usual business cliches from it.

THE WORK

These 3 social films were made to entertain and inform viewers on how much lighter is the new Jaguar XF. By using Thor (Game of Thrones) in one of the films we have also increased Jaguar’s social community on Facebook and Instagram.

 

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