Jaguar – Life. Balanced.

2012

THE BRIEF

Launch Jaguar’s new estate, the XF Sportbrake.
The XF Sportbrake is Jaguar’s first estate since the facelift in 2009, competing against the BMW 5 Series touring and ┬áMercedes E-Class.

THE INSIGHT

The aim was to reach young families and business men who enjoy a busy and active life, the enlightened elite.
The idea was to put this very beautiful and versatile car as the ultimate tool to balanced their lifestyle.

THE WORK

A integrated campaign which featured TV, print, outdoor and digital ads.

 

AWARDS & MENTIONS:

AD OF THE WEEK BY ADOBE DIGITAL PUBLISHING

 

custom counter