• Nissan – GT Academy
  • Nissan – GT Academy

Nissan – GT Academy

2012

THE BRIEF

Fellow creatives from Critical Mass Calgary had the idea of using 2011 US GT Academy as a way to put users in the drivers seat of the new NISSAN 370Z.
This digital experience was part of the cross-channel campaign created in partnership with TBWA Los Angeles.

Using iPad’s gyroscope technology, they created an unprecedented, 360-degree digital experience that have put the user in a First Person online experience, comparing the stock car against the race version.

Due to my experience with this specific subject, I was invited by the team in Calgary to help them on this photo shoot in Silverstone.

THE WORK

With the GT Academy running and with only 3 days we were able to capture some excellent footage that was then used to compose this award winning piece of work. Great fun.
CANNES Cyber Lions Bronze Interactive Campaign (joint entry with TBWA\Chiat\Day), Interactive Media Awards, Sports, Best in Class (2012)

 

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