• Sebastian – Color Ignite
  • Sebastian – Color Ignite
  • Sebastian – Color Ignite

Sebastian – Color Ignite

2012

THE BRIEF

Sebastian was launching Color Ignite, a line of shampoo and conditioners for single coloured and multicoloured hair.
Our task was to use digital to raise consumer awareness at point of sale (self select stores and salons).

THE WORK

We used punchy message and QR code technology to make consumers learn more about the product. Smartphone users were able to browse through mobile microsite, easily share their discovery with friends or save the content to read it later.

Creative partner / Copywriter
Lizzy Tinley

custom counter