I was lucky enough to be part of this amazing brand campaign that has put Jaguar back on the map whilst revealing the new F-TYPE Coupe. My role as a Lead Digital Creative was to make sure the message was spread through the digital channels in different ways, maximising engagement with the brand. The digital eco-system went from campaign microsite, OLA, social films, digital innovations and online competitions. I also had the opportunity to Art Direct ATL press and OOH. 
To have an idea of the breath of the work please watch the film below.