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GOOD TO BE BAD


I was lucky enough to be part of this amazing brand campaign that has put Jaguar back on the map whilst revealing the new F-TYPE Coupe. My role as a Lead Digital Creative was to make sure the message was spread through the digital channels in different ways, maximising engagement with the brand. The digital eco-system went from campaign microsite, OLA, social films, digital innovations and online competitions. I also had the opportunity to Art Direct ATL press and OOH. 
To have an idea of the breath of the work please watch the film below.

Campaign Recognitinons:
Big Campaign Awards – Integrated Campaign
Dadi Awards – Integrated Campaign
BIMA Awards – Dual Screen & Game
Effie North America – Gold
Effie Global – Bronze

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