Our brief was to set Jaguar Racing apart from the rest of the Formula E teams during its forth season. My role as the lead creative was to create the award winning look-n-feel and social strategy to bring more fans in engaging with our social channels and fan-boost our drivers.The messaging was part of the bigger brand strategy Race to Road which aimed at taking the learnings from the eletrict racing car to the new Jaguar I-PACE. We developed a simple and beautiful integrated eco-system that covered social media, ATL and digital.
Later in the season Jaguar develop their own racing series called eTrophy and our look and feel was carried over for its launch.
Throughout the series we develop OOH and print ads to surprise and welcome our fans around the world as they followed the championship.
During that season we increased PJR Team's social followers significantly and increased social engagement with the brand.
The photography work was awarded on OneEyeLand Photography.
Creative Direction: Leo Lebkuchen
Design & Art Direction: Simon Baird
Writer: Kristofer Richardson
Photography: Nigel Harniman