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LEO LEBKUCHEN

Talented and passioned creative with vast experience in integrated adverting, branding, photography and all things digital. Over 7 years of experience within the automotive industry – his work has been recognized several times within the ad land.

/ / / / / GOOD TO BE BAD

Jaguar Brand

I was lucky enough to be part of this amazing brand campaign that put Jaguar on the map once again whilst revealing the new F-TYPE Coupe. My role as a Lead Digital Creative was to make sure the message was spread through the digital channels in different ways, maximising engagement with the brand. The digital eco-system went from campaign microsite, OLA, social films, digital innovations and online competitions. I also had the opportunity to Art Direct ATL press and OOH. The campaign was recognised all over the world, including:

Big Campaign Awards – Integrated Campaign
Dadi Awards – Integrated Campaign
BIMA Awards – Dual Screen & Game
Effie North America – Gold
Effie Global – Bronze

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