Men don’t engage with health checks for a variety of reasons: ignorance, fear, embarrassment or denial. Many of the indicators and risks associated with Testicular cancer are also indicators and risks for general health.
The message “What are your balls saying about you?” has great scope in the executions available and still pushes the core message to the audience. Posters in pub toilets, ads in men’s magazines, rich media and video can all use this idea to drive traffic to the website. The BallMinder Facebook page and bot would remind people to check their balls.