Ultrafabrics approached us with the idea of creating a set of assets for the launch of their new sustainable fabric, the Volar. We dug deep into the fashion and design world of sustainability to understand future trends whilst positioning their premium product as the bold, affluent choice. The monotone nature of the imagery gives confidence and character to the product whilst making it the center piece of every communication they produce, be it a tease or a brochure.
Photographer: Giles Jenkyn