The idea was not to look back at Jaguar’s successful sports car history but to set a new future by creating a whole new level of desirability. The F-TYPE is not just a extremely good looking car, it also drives and sounds like no other. A car that would make you desire it from the moment you are exposed to it. Our idea was simply to present people the opportunity to have a go in the car through our cross-channel, multi-platform campaign.

Watch the film to see all the integrated creative done for this campaign.

Digital Creative Lead: Leo Lebkuchen
Writer: Ben Wade